Gaining Brand Awareness Through SEO

Boosting sales, increasing brand awareness and generating higher volumes of targeted traffic are all highly desirable aspects of internet marketing but it is not as fast as many businesses believe. Many business that are looking for quick fix solutions to promoting their names are ill-informed about the way SEO (Search Engine Optimization) works and probably have heard about its great benefits but also assume it can be a fast marketing option too.

Why Do People Think SEO is Fast?

It is easy to be misinformed about the speed and success of an SEO campaign – after all, all SEO companies want to attract businesses to use their services and no one else’s, and so if they promise fast results, that’s what you would be expecting elsewhere too.

But what are ‘fast results’? This might be anything from a few days to a few weeks, and  if you have high expectations about the speed of SEO success, then you may be left disappointed – even if you are working with a reputable SEO company.

Getting the Best Results with SEO – Even if They’re Not the Fastest!

SEO isn’t just about putting the right keywords on your landing pages (although this can be a pig part of it!), it is also about creating a wholesome and thorough campaign so that you can reach out to as many potential consumers and clients as possible using targeted search terms, link building, social media, blogs, unique content, ALT tags, strong anchor texts and much more.

You also cannot rely on your SEO to do all the work for you – although it can be a great way of boosting branding, improving traffic and generating sales, you need to do other work alongside it to ensure its success.

An SEO Success Story

“I hired an internet marketing company to do my SEO.  About a month and a half into it, I was getting anxious about seeing the sales coming in.  I was close to pulling the campaign altogether but with some persuasion, I was convinced to stick with it for several more months.

To my delight, my busy fourth quarter has become the norm for my business.  I now see as much business in this first quarter (which is usually the slowest time of year) as in my busiest qtr, which has also seen a significant increase this past year.”

As you can see, companies are expecting a lot from SEO, and although it is a very effective marketing solution it is better to see it as a longer term investment in your company’s sales increase rather than a quick fix which might only be temporary.

Don’t go searching for dirt cheap SEO solutions either – although these might exist, they may not be as effective as you are hoping. Use internet marketing forums to establish the scammers from the professionals out there and don’t be surprised if the experts charge a lot more – they’re worth the investment if they can truly improve your search engine ranking!