The best golfers aren’t those that can hit the ball the furthest. Success on the golf course is all about precision and timing. The same hold trues for marketing. If you want to consistently score with your customers, you have to know which tool to use and precisely how and when to put them in play.
Your customers are your business’ most valuable asset. So how do you reach them? And once you do, how do you know which of your messages, products, or services your customers or clients will respond to?
That’s where we come in.
Blue Lava Design has partnered with some of the best data partners in the industry to provide our clients with cutting edge tools that are affordable and offer real results.
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Streamlining Data and Customizing Your Campaign
First we start by pulling your customer data and running it through our Data Hygiene Software to provide you with a real look at exactly who your customers are. Duplicates are removed while other data, like email addresses and mobile numbers (when available), is appended.
We then overlay that customer information with Intelligent Data that helps to predict buying trends that are most valuable to your business. For instance, a bank may want to know when a customer might be interested in a Mortgage, Home Equity Line of Credit (HELOC), Auto Loan, or Investment Opportunities. Or, an auto dealership may want to know when a customer may be in the market for a new car or adding a second vehicle. This helps to gear the Right Message to the Right Customer at the Right Time.
Next, we create a marketing campaign geared to your customer using a multi-channel approach. This may include direct mail, email, silent messaging and text marketing or a varying combination. Your business is unique, so the approach to your customers will be geared to suite your business. This will help to bring your message home in the best way for you and your customer.
Want to know how you’re campaign is going? All activity is tracked and recorded by the Intelligent Tracking System allowing you a real-time overview of your campaign(s).
