Your loyal customers are your best source for new business. But how do you keep the lines of communication open? Staying in touch is vital for your business’s success in maintaining current customers and attracting new ones.
In the past, businesses would do large scale advertising to the masses in the hopes of converting those eyes into customers. Some still can afford look for that perfect customer in the masses through traditional marketing medium like television, radio, or print. Unfortunately, many smaller businesses don’t have those types of marketing budgets, or may simply need a more refined way to target customers and make the most of their marketing efforts.
That’s where email marketing comes in. Emails can be a key tool to reaching your current customers and attracting more of those same types of customers.
When a customer loves your products or services, it’s not hard to convince them that they want to know when you have something more to offer them. These customers can quickly become advocates of your business who are loyal to your brand. But, it doesn’t end there. Advocates are a key source to new business. When you provide exceptional products or services, your advocates will welcome your message and are likely to share your message with other likeminded individuals who fit your perfect customer profile.
